Our story
Our story
Big dreams paired with an even bigger effort.
Hear from those who founded The Good Pour and how our mission is unlike anything else in the wine and spirits retail category.
Our purpose
Here’s what we know: the wine and spirits industry is a $200 billion powerhouse, with $72 billion spent in retail. And here’s what we believe: we can tap into it to fuel positive change.
By raising the standards of the retail experience and raising much-needed funds for nonprofits, we will make the world a better place. That’s The Good Pour way.
Our giving
When you shop at The Good Pour, a portion of our profits goes to the charity of your choice.
We’re not asking you for donations or rounding up your receipts. Instead, we’re inviting you to dip into our pockets and direct where the funds go.
You pick the charity, then we all share in the joy of giving.
Our path
To connect guests with nonprofits and streamline the giving process, we created our own app and donation software.
The Good Pour app, powered by BOHO (Buy One, Help Others), makes it easy for you to choose a charity and track your impact, and it makes it simple for nonprofits to receive unrestricted funds.
Meet our leadership team
For years, we dreamt about harnessing the strength of the wine and spirits industry and transforming it into an experience with more heart. The Good Pour is that dream come true thanks to a team that is diverse in talent and united by purpose. Together we are elevating the way you shop for wine and spirits while reshaping the way we support nonprofits.
Ray Horal
Co-founder • Sales & Strategy
Fueled by an infectious energy and deep wine and spirits experience, Ray has forged lasting relationships with distributors of all sizes and specialties over more than 15 years in the industry. Ray’s purpose for helping others drove him to redefine the wine and spirits retail experience, bringing The Good Pour concept to life.
Giuliana Rossi
Co-founder • Marketing & Experiential
Giuliana spent over a decade leading hospitality and marketing for various Florida institutions, and her experience ranges from spearheading a Super Bowl activation to helping launch a national vodka brand. Her professionalism and enthusiasm shine through as she leads our efforts to reimagine the beer, wine and spirits shopping experience.
Ron Boucher
Chief Brand Officer
An award-winning advertising executive of nearly two decades, Ron most recently led the rebrand of his alma mater, University of Central Florida. He leverages his intrinsic creative intuition and expertise to pursue his goal of making the world a better place. Ron drives the development of our brand, our movement and our community.
Join our team
Join our team
Are you driven to elevate the wine & spirits experience? We'd love to meet you.
