The Good Pour Wins AFP's Innovation & Excellence in Fundraising Award

We're raising a glass (or two!) to celebrate some incredible news! The Good Pour is thrilled to announce that we've been awarded the prestigious Innovation & Excellence in Fundraising Award by the Central Florida chapter of the Association of Fundraising Professionals (AFP).

This recognition on National Philanthropy Day, November 15, is truly an honor, and it validates our mission to change the way people shop for wine and spirits while making a positive impact on our communities. 

A Toast to Redefining Retail

The Good Pour isn't just another liquor store; we're a marketplace infused with philanthropy. We believe in creating bright, welcoming spaces where you can find an exceptional selection of wine, spirits and gifts while seamlessly supporting the causes you care about. Here's what sets us apart:

• Every Purchase Makes a Difference: We donate a portion of every purchase to the charity our guests choose. We call it our Giveback, and it's clearly marked on every price tag.
• Giving You the Power of Choice: No more rounding up at the register or feeling pressured to donate. Through the innovation Good Pour app, guests can choose from over 125 charity partners across seven different cause categories. Select your favorite, scan your receipt, and watch your purchase directly impact their mission.
• Transparency & Accountability: By donating unrestricted funds, our charity partners receive vital resources they can use for their most pressing needs. We even track our collective impact on the Pour Board displayed in store and online.

Beyond Dollars and Cents: Building a Stronger Community

Our impact goes far beyond financial contributions. We actively partner with local businesses and organizations, host fundraising events, and provide support for community initiatives. We believe in creating a vibrant, connected space where people gather, celebrate, and champion each other. With locations in Longwood and Gainesville — and opening soon in College Park — plus an e-commerce site, we're committed to amplifying our positive impact throughout Central Florida, North Central Florida and beyond.

Celebrating Success: A Vision for the Future

Since opening our first location in January 2024, The Good Pour has proudly donated over $170,000 to local and national organizations. Receiving the AFP's award is a tremendous validation of our efforts and inspires us to keep pushing boundaries. We believe businesses can be powerful agents of positive change, and we're committed to leading the charge.

Cheers to doing good together!